Blueprint News

Why Blueprint Might Be the Most Tested Nutrition Brand on Earth

Published

12 months ago

April 2, 2025

Sean Callahan

Blueprint spent over $600,000 in one year testing its ingredients to deliver clean, science-backed supplements you can trust every single day.

Today, Bryan Johnson dropped a major flex in the world of nutrition science. Most companies slap a label on a bottle and hope for the best. But Blueprint? They just spent over $600,000 testing their products. That is not a typo.

In one year, the company led by Bryan Johnson launched 20 nutrition products, each with a Certificate of Analysis (COA), third party validation, and lab-tested ingredients and final batches. And they are far from done.

This is not your average supplement and nutrition company. Blueprint is trying to reinvent what it means to put something into your body with precision, transparency, and obsessive care.

“I personally really appreciate Blueprint as I consume it daily and love that I can trust what I’m putting into my body.” -Bryan Johnson, Founder of Blueprint

What Goes Into Testing a Supplement, Really?

Spoiler alert, there is no one-size-fits-all approach. Each product requires custom testing protocols based on its ingredients, how they interact, and how they are extracted and analyzed. That complexity ramps up when you are dealing with 20 or more health actives in a single formula. Think of it like trying to find one voice in a stadium full of people shouting. Without the right method, your results are meaningless.

This level of testing is not cheap. Most companies avoid it. Blueprint leaned in.

The Pursuit of Perfection (Knowing It Is Impossible)

Despite the best tech and third-party labs, perfection remains out of reach. Bryan even admits the system is messy. Vendors delay shipments. Lab results sometimes conflict. The food and supplement ecosystem is full of variables that are hard to control. But instead of cutting corners, Blueprint doubles down on quality.

That includes extra virgin olive oil. Most brands do not even tell you when their olives were harvested. Blueprint does, just not on the bottle. The reason is simple. They print bottles at scale, then fill them as fresh harvests arrive. Right now, they are shipping green olives harvested in Portugal in September through November 2024. That is the kind of detail most brands never share.

Trust in Every Scoop

The reason behind all this rigor is simple. Bryan Johnson uses these products daily and wants to be certain of what he is putting into his body. If it does not meet his exacting standards, it does not make it to your shelf either.

In The Words of Bryan Johnson

Here’s what Bryan had to say…

In the last year, Blueprint has spent over $600,000 testing our ingredients.

Now, after 12 months…

✅ We launched 20 products
✅ Each has a published COA (lab reports)
✅ All 3rd party tested
✅ All ingredients tested
✅ All final batches tested
✅ All within optimal spec

We extensively test our ingredients and final products, possibly investing more per product in testing than any company in the industry.

Our goals:
1) best in world nutrition
2) evidence-based dosing
3) lowest possible contaminants

Testing combines science, method and process. There isn’t one universal way to test ingredients. Each product needs a tailored approach to testing methods, sample prep, extraction, and analysis. Without that, results can be inaccurate.

Accurate testing gets harder when a product has many ingredients as they can interact with each other and interfere with results. Some of our products contain 20+ health actives, which makes testing especially complex.

In one year, I think we’ve become best-in-class in robustness of science, precision of formulation, and third party lab results. We are far from perfect and will never be perfect.

I have sympathy for other nutrition companies as we exist in a larger ecosystem of food production that we do not control. Vendors meet spec but can’t meet your timelines. Two lab tests disagree. The process is imperfect and requires constant care. I applaud companies making a similar effort.

I personally really appreciate Blueprint as I consume it daily and love that I can trust what I’m putting into my body.

Final Thoughts

It is rare to see this level of commitment in the supplement world. Blueprint is not just building products. They are building trust through transparency and testing. That is something I can get behind.

We recently added Blueprint Longevity Mix to our daily routine alongside our multi-vitamin and have been genuinely impressed by the results. It has quickly become a favorite. As we continue exploring the Blueprint product line, we will test, review, and share our experiences throughout the year. We would love to hear from you too. What are your go-to Blueprint products and how have they impacted your health?

🩺 Disclaimer

The content on I Won’t Die is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any health concerns.

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Blueprint News

Are You Poisoning Your Pet Without Knowing It? Blueprint Quantified Just Went Live

Published

9 months ago

July 1, 2025

Sean Callahan

New lab results from Blueprint Quantified reveal alarming levels of glyphosate and heavy metals in top-selling dog and cat foods across the US.

*Lab results from Blueprint Quantified reveal glyphosate and heavy metals like arsenic and cadmium present in nearly all tested dog and cat food products, including top national brands.*

Today, a quiet revolution in pet food transparency has begun. Bryan Johnson just unveiled a new initiative called Blueprint Quantified, a database that publicly tests food for toxins. The first focus: pet food. And the early findings are eye-opening for anyone who has ever trusted a brand from the pet store aisle.

This isn’t just another watchdog effort. Anyone can fund a test, and if a company already claims their product is clean, your money gets refunded. It’s a crowdsourced attempt to rapidly audit all US dog and cat foods using ISO-certified lab testing and it’s long overdue. And with this foundation in place, human food testing is likely next.

The Pet Food Contaminant Crisis

Out of 22 mass-market pet food products tested (12 dog foods and 10 cat foods), all but one contained glyphosate, and every single one contained toxic heavy metals, arsenic, cadmium, lead, and mercury.

Some of the key findings:

Glyphosate was detected in 21 out of 22 products.
- Eight products maxed out the upper detection limit of 1,000 ppm.
- One product (Wellness CORE+ Original) hit 118,000 mcg per serving, equivalent to the maximum tolerable human exposure for a 150-pound adult in just one dog food meal.
Heavy Metals
- Arsenic: Detected in 100% of samples. One popular wet cat food (Sheba) contained 8.9 mcg per 38 g serving.
- Lead: Royal Canin Indoor Adult Cat Food contained 343 ppb, or 12.9 mcg per serving, 26 times higher than California’s Prop 65 daily limit for lead (0.5 mcg).
- Cadmium and mercury were present in all products at varying levels.

Which Brands Were the Worst Offenders

Top products by total heavy metal toxicity per serving:

Wellness CORE+ Original (Dog): 43.4 mcg
Nutro Natural Choice Small Breed (Dog): 42.6 mcg
Blue Buffalo Homestyle Senior (Dog, wet): 35.6 mcg
Royal Canin Size Health Medium Dog: 33.7 mcg
Pedigree Small Dog “Grilled Steak & Veg” (Dog): 27.9 mcg

And the Cleanest?

In a surprising twist, Purina Friskies Surfin’ & Turfin’ (Cat) had no detectable glyphosate and the second-lowest level of total heavy metals across all products tested. It’s a reminder that price and branding don’t always reflect quality or safety.

Why It Matters

Chronic exposure to glyphosate and heavy metals can lead to inflammation, kidney and liver dysfunction, neurological issues, and even cancer, especially in smaller animals with less capacity to detoxify. According to toxicology data, the cumulative burden of even microgram-level exposures over time can have serious consequences for pet health.

The alarming part? Most of these brands are marketed as “natural,” “premium,” or even “veterinarian-recommended.” However, lab data doesn’t lie.

How Blueprint Quantified Works

Search: Review tested products at blueprintquantified.com
Fund: Pay to test your pet’s food (and next will be human food). If it already has published results or the brand claims it is clean, your money is refunded
Scale: As more users fund testing, the goal is to rapidly test all US dog and cat food and then human food.

Anyone can participate. It’s the beginning of a transparent, community-led effort to hold companies accountable and protect our pets from daily toxic exposure.

Final Thoughts

If you feed your dog or cat commercial food, you deserve full transparency about what’s inside. Blueprint Quantified is paving the way for a future where clean food isn’t a marketing claim, it’s a verified fact. These early findings are a wake-up call, but also a rare opportunity. With real data in hand, we can make informed decisions and demand higher standards from the industry. It’s time to stop guessing and start testing. And as this expands beyond pet food, we look forward to seeing the same level of accountability brought to the human food supply.

🩺 Disclaimer

🚀 Get Started with Blueprint

Start optimizing your health today with $25 off your first order! Use our referral code to begin your Blueprint journey and take control of your longevity.

🏋️‍♂️ Track Your Sleep, Workouts & Recovery

Boost your performance and recovery with Whoop. Join with my referral link to get a free WHOOP 5.0 and one month free!

📲 Download the I Won’t Die App

Stay ahead with the latest news, updates, and insights. Download the I Won’t Die app now on the Apple App Store and Google Play!

📩 Contact Us

Have tips, photos, or questions? Want to collaborate? Reach out at [email protected] — we’d love to hear from you!

🔗 Stay Connected

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Get the latest longevity breakthroughs, Blueprint updates, and exclusive content straight to your inbox — sign up now!

Blueprint News

The Power of Flavonoids: How Adding Them to Your Diet Can Support Healthy Aging

Published

9 months ago

June 30, 2025

Sean Callahan

A diet rich in flavonoids may reduce frailty, improve mental health, and protect mobility, based on a study of 86,000 adults over 60 years old.

Today, we’re exploring how flavonoids, powerful compounds found in certain foods, can play a key role in supporting healthy aging. You’ve probably heard of flavonoids or seen foods with them in the Don’t Die Food Guide. However, you may not know exactly what they are or why they’re important.

These naturally occurring antioxidants, found in a variety of fruits, vegetables, and plant-based foods, offer a wide array of health benefits. From reducing inflammation to protecting brain function and mobility, flavonoids are a critical part of a healthful diet. Let’s dive into why incorporating these flavonoid-rich foods, like those included in Bryan Johnson’s own diet, is essential for healthy aging.

The Flavonoid Benefits Backed by Science

A large study, examining over 86,000 adults aged 60 and above, found impressive results. The individuals who consumed the highest amounts of flavonoid-rich foods had:

A 15% lower risk of frailty
A 12% lower risk of physical disability
A 12% lower risk of mental health issues

These findings support the idea that flavonoids are not just good for you, they may be a key component in promoting healthy aging. By reducing the risk of frailty and disability and improving mental well-being, flavonoids help preserve quality of life in later years.

What Are Flavonoids and Where Can You Find Them?

Flavonoids are compounds that give many fruits and vegetables their vibrant colors, and they have potent antioxidant properties. These antioxidants help combat free radicals, which can damage cells and accelerate aging processes in the body.

Bryan Johnson, who advocates for a flavonoid-rich diet, lists his top sources:

Extra Virgin Olive Oil: Rich in flavonoids and healthy fats, this oil is an excellent addition to any meal.
Berries: Blueberries, blackberries, and strawberries are high in flavonoids, making them perfect for smoothies, snacks, or salads.
Pomegranate and Grape Seeds: Packed with flavonoids and other beneficial compounds, these can be added to meals or eaten as snacks.
Walnuts: Not only do they provide flavonoids, but they’re also a great source of omega-3 fatty acids.
Cocoa (100%): Dark chocolate or raw cocoa offers a rich source of flavonoids.
Matcha: This green tea powder contains a high concentration of flavonoids and is a great alternative to coffee.

How Do Flavonoids Work in the Body?

Flavonoids exert their benefits by reducing oxidative stress and inflammation in the body, which are two key contributors to the aging process. By lowering inflammation, they help protect the cardiovascular system, brain health, and overall mobility. The compounds also support the gut, immune system, and can even reduce the risk of chronic diseases such as heart disease, diabetes, and certain cancers.

A recent study further reinforces the impact of flavonoid consumption on aging. The study followed participants over several years and found that higher intake of flavonoid-rich foods led to a significantly lower risk of frailty, impaired physical function, and poor mental health. Notably, these benefits were most pronounced in women, but men also saw some positive effects, particularly related to mental health.

Final Thoughts

Including flavonoid-rich foods in your diet could be a simple yet effective strategy for promoting healthy aging. Whether it’s blueberries in your morning smoothie or a drizzle of extra virgin olive oil on your salad, small changes can lead to meaningful long-term benefits. While further research is needed, especially to explore sex-specific associations, the current evidence supports flavonoids as a powerful tool in preserving physical and mental well-being as we age.

🩺 Disclaimer

🚀 Get Started with Blueprint

Start optimizing your health today with $25 off your first order! Use our referral code to begin your Blueprint journey and take control of your longevity.

🏋️‍♂️ Track Your Sleep, Workouts & Recovery

Boost your performance and recovery with Whoop. Join with my referral link to get a free WHOOP 5.0 and one month free!

📲 Download the I Won’t Die App

Stay ahead with the latest news, updates, and insights. Download the I Won’t Die app now on the Apple App Store and Google Play!

📩 Contact Us

Have tips, photos, or questions? Want to collaborate? Reach out at [email protected] — we’d love to hear from you!

🔗 Stay Connected

📬 Subscribe to I Won’t Die Newsletter

Get the latest longevity breakthroughs, Blueprint updates, and exclusive content straight to your inbox — sign up now!

Blueprint News

Why International Travel Is Brutal for Your Health and What You Can Do About It

Published

9 months ago

June 24, 2025

Sean Callahan

Discover how international travel disrupts your sleep, metabolism, and mental health, and learn science-backed tips to protect your longevity on the road.

Today, we are uncovering the hidden health toll of international travel. Bryan Johnson recently posted research-backed insights revealing just how damaging frequent long-haul flights can be, from increased risk of blood clots to cognitive and metabolic dysfunction. If you care about healthspan and performance, this one is for you.

Inside Bryan’s Sleep Deprivation Experiment

Bryan Johnson recently returned from 11 days abroad and shared a candid, unfiltered account of how quickly sleep deprivation can dismantle even the most disciplined routines. For someone who has spent years optimizing every aspect of his biology, this personal experiment revealed just how dangerous disrupted sleep can be and why it matters for anyone who values high performance, emotional stability, and healthspan. Here’s what he experienced:

I just returned from 11 days of international travel, during which I was sleep deprived. 

It was shocking to experience how ferociously cravings for bad foods spiked. 

It took me back to my early entrepreneur days when it felt impossible to stop my bad eating habits. When you're sleep deprived, you become an animal and you can do little about it.

For the first few days, the cravings were present yet manageable. By day 5, they were getting irritatingly strong and by day 9, they were overwhelming. 

The science of sleep deprivation and bad decision making is solid. After one night of inadequate sleep (4 to 5 hrs): 

+ PFC drops by 10-20% (self-control)
+ a hyperactive 25-30% increase to eat addictive foods 
+ devalue future rewards and high risk decisions 

Lose one night’s sleep and your brain’s CEO (PFC) takes a 12% pay cut while the candy-craving intern gets a 25% raise.

In just a few days time of poor sleep, I became a different person. 

I chose to do this experiment as I wanted to experience the effects of sleep deprivation given that I've been sleeping very well for years now. 

Sleep deprivation makes you a little insane. 

Though this all, I couldn't stop thinking about how most (or all?) of our world leaders are chronically sleep deprived. Culture culture wants to demands it. It's honestly concerning.

The Science Is Clear: Travel Breaks Your Body

Recent studies have shown the following:

Scientific studies confirm the health toll of international travel, including disrupted sleep, increased body fat, mental health risks, and long-term cognitive decline. Data from over 1.5 million nights of sleep show how even short trips can throw off circadian rhythm, metabolism, and recovery for weeks.

3x higher risk of blood clots when flying more than 12 hours within a 4-week span
1.7 to 3.7 times higher risk of anxiety, depression, and alcohol dependence with 21 or more travel nights per month
9 days required to restore metabolic and blood glucose control post-travel
Sleep architecture and timing may take more than 15 days to normalize
Travelers eat worse, exercise less, and fall out of routines, compounding the health damage

Experimental studies even show that jet lag impairs neurogenesis and leads to long-term cognitive deficits in animals. A massive study using 1.5 million nights of data confirmed that international travel disrupts sleep duration, timing, and quality at nearly every stage.

Tips to Travel Internationally Without Sacrificing Your Health

If travel is unavoidable, here is how to make it less destructive:

#1 Use Time Zone Strategy

Shift your sleep schedule 2 to 3 days before departure to match your destination
Use melatonin short-term to ease jet lag, ideally under medical guidance

#2 Move During the Flight

Walk and stretch every 2 hours to reduce clotting risk
Hydrate aggressively to prevent blood viscosity increases

#3 Protect Your Metabolism

Avoid sugary or processed meals on the plane
Use Blueprint’s Longevity Mix Travel Packs and Essential Supplements to stay consistent with your nutrition stack

#4 Keep Sleep Sacred

Bring eye masks, earplugs, or white noise apps to control your environment
Try to sync with local time immediately on arrival and get sunlight exposure in the morning to reset your clock

#5 Maintain a Routine

Schedule a daily walk, light workout, or breathwork session even if short
Bring Blueprint’s Daily Stack Travel Packs and EVOO travel bottles to maintain continuity in your regimen

Blueprint Travel Packs

Travel Packs are designed to help you stay consistent with your longevity protocol while on the go. Whether you’re flying across time zones or navigating disrupted routines, these convenient packs include pre-portioned servings of essential nutrients, supplements, and high-polyphenol extra virgin olive oil to support metabolic health, sleep, and inflammation control. Available in formats like the Daily Stack, Longevity Mix, and EVOO Travel Packs, they make it easy to maintain your Blueprint no matter where you are in the world.

Final Thoughts

International travel disrupts more than your calendar. It compromises your body at every level. From clotting risks to brain fog, the data makes one thing clear: travel is a performance tax. But with a little planning and the right tools, you can defend your health against the chaos of jet lag and time zone whiplash. Use these strategies to travel smarter, protect your biology, and keep building a future you will not want to escape from.

🩺 Disclaimer

🚀 Get Started with Blueprint

Start optimizing your health today with $25 off your first order! Use our referral code to begin your Blueprint journey and take control of your longevity.